Cassia Research Inc. dba Yoke
Last updated: 1 October 2026
We use cookies and similar technologies to run our website, to understand how people use it, and to measure our advertising. Section 5 lists them by provider, what they do, and how long they last.
How we ask depends on where you are. In the European Union and the United Kingdom, a banner asks you first, and we set only strictly necessary cookies until you click “Accept”. Everywhere else, including the United States and Canada, a notice tells you we use cookies, and you can opt out at any time. Section 7 explains your choices.
We do not sell personal information for money. Some of our advertising tools send information about your visit to advertising companies, so they can measure our ads and show them to you on other sites. Under some US state laws, that may count as “selling” or “sharing” personal information. You can opt out with the “Your Privacy Choices” link in our footer or a Global Privacy Control signal, as section 7 explains.
This policy explains how Cassia Research Inc. dba Yoke (“Yoke”, “we”, “us”) uses cookies and similar technologies on our website at yokegtm.com, including all of its subpages, and in our application at app.yokegtm.com.
Yoke was previously known as CoPilot AI. The company has not changed.
Read this policy together with our Privacy Policy, which explains what we do with personal information more broadly.
A cookie is a small text file that a website stores on your device. It usually holds a random identifier, so the site can recognise your browser on a later visit.
We also use technologies that work like cookies but store data differently. This policy covers all of them.
Cookies last for different lengths of time. A session cookie is deleted when you close your browser. A persistent cookie stays until it expires or until you delete it. The tables in section 5 give the lifetime of each one.
A first party cookie is set by us. A third party cookie is set by another company whose code runs on our site. We do not control third party cookies. We do choose which companies we allow, and we list every one of them below.
Some cookie names below end in an asterisk. That marks a name that ends with an identifier unique to our account, such as _ga_*. The asterisk stands for that identifier.
Every cookie in section 5 does one of these four jobs.
| Purpose | What it does |
|---|---|
| Strictly necessary | Keeps the site secure and working, and remembers your cookie choices. The site will not work properly without these. |
| Functional | Remembers preferences such as your region, and powers our live chat and meeting booking. |
| Analytics and performance | Counts visits, shows us which pages and features people use, tells us when something is slow or broken, and records how people move through pages. |
| Advertising | Measures whether our ads work, and shows you our ads on other sites. |
One of our analytics tools, Hotjar, records how people interact with our pages. It captures mouse movement, clicks, scrolling, and which pages you visit in what order. This helps us find parts of the site that confuse people.
We configure it to hide what you type. The contents of form fields, including passwords and payment details, are not captured in the recording. We do not record anything outside our website.
Hotjar offers a direct opt out. Section 7.4 has the details.
| Name | Provider | Purpose | Lifetime |
|---|---|---|---|
| __hs_cookie_cat_pref | HubSpot (first party) | Remembers the cookie choices you made. | 13 months |
| Name | Provider | Purpose | Lifetime |
|---|---|---|---|
| geoCountry | Yoke (first party) | Remembers your country, so we can show you the version of a page meant for where you are. We look up your country from your IP address through a geolocation service, ipwhois.pro. | 7 days |
| messagesUtk | HubSpot | Identifies you across live chat conversations, so a chat can continue. | 6 months |
| Calendly cookies | Calendly | Run the meeting booking form on our site. | Set by Calendly |
| Name | Provider | Purpose | Lifetime |
|---|---|---|---|
| _ga | Google Analytics | Tells one visitor apart from another. | 2 years |
| _ga_* | Google Analytics | Holds session state. We run two, one for the website and one for the application, so a visit to the site and a session in the app read as one journey. | 2 years |
| hubspotutk | HubSpot | Identifies you across visits, and links form submissions to your history. | 6 months |
| __hstc | HubSpot | Records your first visit, your last visit and your visit count. | 6 months |
| __hssc | HubSpot | Tracks the current visit for session counting. | 30 minutes |
| __hssrc | HubSpot | Detects whether you restarted your browser, so one visit is counted once. | Session |
| _hjSessionUser_* | Hotjar | Identifies a returning visitor for heatmaps and recordings. | 12 months |
| _hjSession_* | Hotjar | Holds the current recording session. | 30 minutes |
| ph_phc_* | PostHog (in our app) | Product analytics. Shows us which features people use. | 1 year |
| Name | Provider | Purpose | Lifetime |
|---|---|---|---|
| _gcl_au | Google Ads | Measures which ad brought you to us. | 90 days |
| FPAU | Google Ads (first party) | Same as above. Set by our own server side tagging. | 90 days |
| FPLC | Google Ads (first party) | Links a visit across our domains for conversion measurement. | 20 hours |
| _fbp | Meta | Measures our Facebook and Instagram ads, and builds audiences. | 3 months |
| LinkedIn Insight Tag | Measures our LinkedIn ads, and builds audiences. Sets cookies on the linkedin.com domain, including bcookie, lidc, li_gc and UserMatchHistory. | Up to 1 year, set by LinkedIn |
Meta pixel and server connection. The Meta pixel sends Meta the page you are on, the page that referred you, your IP address and browser type, and Meta’s own cookie and ad-click identifiers. If your name, email address, phone number or location appears on the page, for example after you book a meeting, the pixel also sends it in scrambled (hashed) form. We also send a copy of the same information to Meta from our servers, through Meta’s Conversions API and through our server-side tagging provider, Stape. The choices in section 7 apply to both.
On lifetimes. Durations shown here are the provider’s documented defaults unless we note otherwise.
Our site also stores data in your browser’s local storage. We use it mainly for our chat widget, our analytics and our campaign attribution. This data stays until you clear your browser data.
Each of these companies controls the data its own technology collects. Their privacy policies govern that data.
This table is also our list of the third parties to which personal information may be sold or shared, as some US state laws define those terms. The advertising companies are Google, Meta Platforms and LinkedIn.
| Company | What it does for us | Their privacy policy |
|---|---|---|
| Google (Analytics, Ads, Tag Manager) | Analytics and advertising measurement | policies.google.com/privacy |
| HubSpot | Forms, live chat, cookie choices, marketing analytics | legal.hubspot.com/privacy-policy |
| Meta Platforms | Advertising | facebook.com/privacy/policy |
| Advertising | linkedin.com/legal/privacy-policy | |
| Hotjar | Session recording and heatmaps | hotjar.com/legal/policies/privacy |
| PostHog | Product analytics in our app | posthog.com/privacy |
| Calendly | Meeting booking | calendly.com/legal/privacy-notice |
| Stape | Server-side tagging for our advertising measurement | stape.io |
When you first visit our website, a banner asks whether you accept cookies. Until you click “Accept”, we set only strictly necessary cookies, and our analytics and advertising tools do not run. “Accept” and “Decline” each take one click, so both choices are equally easy. You can change your choice at any time with the “Your Privacy Choices” link in the footer of every page.
A notice tells you that we use cookies. Our analytics and advertising tools run by default. You can opt out at any time with the “Cookies settings” button on the notice or the “Your Privacy Choices” link in the footer of every page. Both open a panel with separate switches for analytics and advertising. You can also opt out by sending a Global Privacy Control signal (section 7.3).
When you opt out:
Opting out of advertising also opts you out of any “selling” or “sharing” of your personal information, and of targeted advertising, under US state privacy laws. Your choice applies to the browser you made it in. Our Privacy Policy explains your other privacy rights.
Some browsers and extensions send a Global Privacy Control (GPC) signal. We treat it as a request to opt out of both analytics and advertising for that browser, with the effect described in section 7.2.
You can block or delete cookies in your browser settings, and you can set your browser to reject third party cookies while keeping ours. If you block strictly necessary cookies, parts of the site will stop working. Chrome, Safari, Firefox and Microsoft Edge each publish a help page for cookie settings.
We are a Canadian company and we handle personal information collected through cookies in line with Canadian privacy law. In Canada, we tell you about our cookies with a notice, and you can opt out at any time, as section 7.2 explains. In Australia, we handle this information in line with the Australian Privacy Principles. Our Australian Privacy Policy has more detail.
We update this policy when the technology on our site changes. The “Last updated” date at the top tells you when. Material changes take effect when we post them, and we will highlight them on the site.
Questions about this policy:
Attention: Privacy Officer
Cassia Research Inc. dba Yoke
Suite 700, 1455 West Georgia Street, Vancouver, BC V6G 2T3
Email: privacy@yokegtm.com